The Portman Group is supported by the UK's leading drinks producers. We are concerned solely with the social responsibility issues surrounding alcohol. Our role is:
- to encourage and challenge drinks producers to promote their products responsibly, which we do mainly through operating our Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks;
- to show leadership on best practice in the area of alcohol social responsibility through the actions of our member companies; and
- to speak on behalf of our members on these issues to inform public opinion and policy.