The Portman Group is the social responsibility body for alcohol producers.
We operate a strict Code of Practice to ensure alcohol is marketed responsibly and not in a way that might appeal to children. This Code applies to all pre-packaged alcohol sold or marketed in the UK. Since the Portman Group was set up in 1989, over 130 irresponsible products or promotions have been withdrawn.
We also offer a Code Advisory Service which last year alone answered 500 separate advice requests about responsible marketing.